American Marketing Association

Die American Marketing Association ist die weltweit führende wissenschaftliche Vereinigung im Marketingbereich. 1998 hatte sie 40.000[1] Mitglieder.

Die AMA wurde 1937 aus den Vorgängerorganisationen National Association of Marketing Teachers und American Marketing Society gebildet. Sie veröffentlicht des Weiteren zahlreiche Publikationen.

Die AMA ist Herausgeber des angesehenen[2] Journal of Marketing.

Einzelnachweise

  1. „About AMA“. American Marketing Association. Abgerufen am 3. Oktober 2008.
  2. http://www.handelsblatt.com/bwl-journals/

Weblinks


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