Brick and Mortar

Brick and Mortar
Ziegelsteine im Mörtelverbund

Mit Brick and Mortar (Abkürzung B&M; engl.: Ziegelstein und Mörtel) werden insbesondere im Amerikanischen Unternehmen bezeichnet, bei denen der Kundenkontakt nicht im Internet, sondern in Geschäfts- und Verkaufsräumen stattfindet. Der Begriff bezieht sich auf diese realen Geschäftsräume, die aber nicht unbedingt aus Ziegeln und Mörtel gemauert sein müssen. Er wird als Gegensatz zu Unternehmen verwendet, die ausschließlich im Internet präsent sind wie beispielsweise Online-Shops.


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  • brick-and-mortar — UK US adjective [before noun] (also bricks and mortar) ► used to describe a traditional business that operates in a building, when compared to one that operates over the internet: »brick and mortar stores/retailers »Online retailers try to lure… …   Financial and business terms

  • Brick And Mortar — Dans le contexte de l Internet et du commerce électronique, cette expression des briques et du ciment sert à désigner une entreprise de vente traditionnelle, donc avec des points de vente physiques dans des immeubles en dur . Cette présence… …   Wikipédia en Français

  • brick-and-mortar — brick and mor·tar (brīk ənd môrʹtər) adj. Located or serving consumers in a physical facility as distinct from providing remote, especially online, services: brick and mortar classrooms; a brick and mortar bookstore. * * * …   Universalium

  • brick-and-mortar — adjective only before noun BUSINESS a brick and mortar business is a traditional business that does not operate on the Internet ─ compare CLICK AND MORTAR …   Usage of the words and phrases in modern English

  • Brick And Mortar — A traditional street side business that deals with its customers face to face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick and mortar companies. Brick and mortar… …   Investment dictionary

  • brick-and-mortar — bricks and mortar or brick and mortar «brihks and MR tuhr», adjective. associated with a traditional institution or business that has a physical presence, such as a factory or campus, and that interacts with people directly rather than via the… …   Useful english dictionary

  • Brick and mortar — Dans le contexte de l Internet et du commerce électronique, l expression Brick and mortar (« des briques et du ciment » en français) sert à désigner une entreprise de vente traditionnelle ayant pignon sur rue, c est à dire des points de …   Wikipédia en Français

  • brick-and-mortar — or bricks and mortar adjective Date: 1992 relating to or being a traditional business serving customers in a building as contrasted to an online business < a brick and mortar store > …   New Collegiate Dictionary

  • Brick and mortar —    A company that has a physical location as compared to a virtual site to shop at. For example, a department store may have a physical location (brick and mortar) as well as a website.    See also Chain store; E commerce; E tailing; Mass market; …   Historical Dictionary of the Fashion Industry

  • brick-and-mortar — adj. Brick and mortar is used with these nouns: ↑retailer …   Collocations dictionary

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