- Chief Marketing Officer
Der Begriff Chief Marketing Officer (CMO), zu deutsch etwa Marketingleiter, ist die englischsprachige Bezeichnung für den Leiter der Marketingabteilung eines Unternehmens. Er ist für die Bereiche Produkt- und Preispolitik sowie Kommunikations- und Distributionspolitik verantwortlich.
Die aus dem amerikanischen bzw. angelsächsischen Raum stammende Bezeichnung, setzt sich – aufgrund der Globalisierung und Internationalisierung – immer mehr auch als Tätigkeitsbezeichnung im deutschsprachigen Raum durch. Hierbei werden auch Marketing- bzw. Imageaspekte verfolgt.
Die Rolle des Leiters der Marketingabteilung ist mit primärer- oder in geteilter Verantwortlichkeit in den Bereichen Verkauf, Produktentwicklung, Vertriebswegmanagement, Öffentlichkeitsarbeit, Vertriebsmitteilungen, Kalkulation, Marktforschung und Kundendienst zu sehen.
См. также в других словарях:
Chief marketing officer — (CMO) is a corporate title referring to an executive responsible for various marketing activities in an organization. Most often the position reports to the chief executive officer. Contents 1 Role 2 Challenges 3 CMO Associations 3.1 … Wikipedia
Chief executive officer — Chief Executive redirects here. For other uses, see Chief executive (disambiguation). CEO and CEOs redirect here. For the island, see Ceos. For the musical project, see ceo (musician). A chief executive officer (CEO, American English), managing… … Wikipedia
Chief analytics officer — (CAO) is a job title for the senior manager responsible for the analysis of data within an organization, such as a listed company or an educational institution. The CAO often reports to the chief executive officer. This position, along with that… … Wikipedia
Chief channel officer — (CCO) is a corporate title for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer (CEO) as a corporate officer or to the Chief operating… … Wikipedia
Chief information officer — (CIO), or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals. The title of Chief… … Wikipedia
Chief business officer — is a term used to describe the position of the top business and operating executive of an academic or research institution such as a university, college, institute or teaching hospital. The chief business officer title is becoming more… … Wikipedia
Chief science officer — (CSO) is a position at the head of scientific research operations at companies performing significant scientific research projects. In some organizations, the same person may hold this title along with that of Chief Technology Officer (CTO).… … Wikipedia
Chief product officer — (CPO), sometimes designated as chief production officer is a corporate title referring to an executive responsible for various product related activities in an organization. Most often the position reports to the chief executive officer. Role A… … Wikipedia
Chief commercial officer — The chief commercial officer (CCO) is an executive level position whose occupant is responsible for the commercial strategy and development of an organization. It typically involves activities relating to marketing, sales, product development and … Wikipedia
Chief customer officer — A chief customer officer (CCO) is the executive responsible in customer centric companies for the total relationship with an organization’s customers. This position is relatively new addition in the CxO hallway, and was developed to provide a… … Wikipedia