International Advertising Association

International Advertising Association

Die International Advertising Association wurde am 8. April 1938 von Thomas Ashwell (Herausgeber des "Export Trade & Shipper" Magazines) mit zwölf anderen Werbemanagern im Harvard Club in New York gegründet. Zielsetzung war der Austausch erfolgreicher Praktiken in der internationalen Werbung.[1]

Heute hat die IAA etwa 60 Corporate Members und 4000 individuelle Mitglieder in über 70 Ländern der Welt sowie 60 akkreditierte Institutionen und 30 Organisationen als Mitglieder. Die IAA ist die einzige internationale Organisationen, die Mitglieder aus allen drei Säulen der Werbe- und Kommunikationsbranche hat: Werbeauftraggeber, Agenturen (Kreativagenturen, PR Agenturen, Eventagenturen, Marktforschungsagenturen usw.) und die Medien.

Weblinks

Literatur

  • Wolfgang J. Koschnick, Standard Dictionary of Advertising, Mass Media and Marketing, de Gruyter, S. 229

Einzelnachweise

  1. http://www.iaaglobal.org/default.aspx?id=a841eb14-acd5-4de6-b697-f734ef7f4f7d

Wikimedia Foundation.

Игры ⚽ Поможем написать реферат

Schlagen Sie auch in anderen Wörterbüchern nach:

  • International Cycling Association — The International Cycling Association (ICA) was the first international body for cycle racing. It started in 1892 to establish a common definition of amateurism and to organise world championships. [ Scottish Cyclist, 30 Nov 1892, p861] Its role… …   Wikipedia

  • Cannes Lions International Advertising Festival — Das Cannes Lions International Advertising Festival ist heute die weltweit bekannteste Veranstaltung der Werbebranche. Sie wurde, inspiriert von den Internationalen Filmfestspiele von Cannes vor mehr als einem halben Jahrhundert gegründet. 2008… …   Deutsch Wikipedia

  • Atlanta International Business Association — The AIBA was formed to support the combined interests of the international community in Atlanta, Georgia. As the home to over 60 Counsel Generals representing hundreds of international businesses and hundreds of thousands of individuals, Atlanta… …   Wikipedia

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • Association for Education in Journalism and Mass Communication — The Association for Education in Journalism and Mass Communication, or AEJMC, is a major international membership organization for academics in the field, offering regional and national conferences and refereed publications. It has numerous… …   Wikipedia

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • international trade — Introduction       economic transactions that are made between countries. Among the items commonly traded are consumer goods, such as television sets and clothing; capital goods, such as machinery; and raw materials and food. Other transactions… …   Universalium

  • Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… …   Wikipedia

  • International School Manila — High School Infobox name=International School Manila superintendent=David Toze|motto= Veritas et democratia Truth and Democracy established=1920 type=Private International School location=Fort Bonifacio, Taguig City enrollment=1,715 campus=… …   Wikipedia

  • Association des télévisions commerciales européennes — Modèle:Infobox Organization L Association des Télévisions Commerciales européennes (ACT) est une association commerciale représentant les intérêts du secteur des télédiffuseurs privés en Europe. Sommaire 1 Mission 2 Organisation 3 Membres 4 …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”