Andrew Turnbull

Andrew Turnbull ist Hochschullehrer der Robert-Gordon University, Aberdeen. Seit Oktober 2002 ist dort als Senior Lecturer im Bereich Handelsmarketing tätig.

Inhaltsverzeichnis

Leben

1977 schloss er ein Studium der Volkswirtschaftslehre an der University of Edinburgh ab und hatte danach verschiedene Positionen im Marketing und Vertrieb namhafter Markenartikel-Unternehmen inne, zuletzt 9 Jahre als Marketingleiter einer Supermarkt-Kette. 1994 übernahm er eine Position in der Marketing und Business Strategy Division der Hochschule, für die er nach verschiedenen Leitungsfunktionen z.B. als Marketing Course Leader und MBA Programme Director heute als Corporate Programmes Director die außeruniversitären Bildungsprogramme verantwortet.

Er ist Initiator des europäischen Hochschulnetzwerkes COEUR (Competence in EuroPreneurship), das die Entwicklung einer europäischen Unternehmerkultur durch Stärkung interkultureller Kooperation unterstützt.[1] Andrew Turnbull ist Mitglied der Higher Education Academy, des Chartered Institute of Marketing und der Marketing Society, sowie Vorsitzender der Academy of Marketing in Scotland. Für zahlreiche Unternehmen wie British Airways, Imerys, the Abbey Bank, NATS, Shell u.a. hat er Marketing Trainings entwickelt und durchgeführt.

Publikationen

  • Competence in EuroPreneurship (COEUR) – Intercultural Entrepreneurship Experience in University Networks (zusammen mit Eickhoff, Matthias, Kardasz, Andrzej/Trigo, Virginia) In: Papers & Proceedings of INTENT 2005, Internationalizing Entrepreneurship Education and Training Conference, University of Surrey 13.-15. July 2005
  • Eickhoff, M./Turnbull, A. (2008): Das Ergebnis europäischer Hochschulkooperation: COEUR Businessinnovationen – Creative in Diversity. Paper presented at the 5th net’swork conference 2008, 6th – 7th November 2008, Bad Salzuflen. Tagungsband erscheint 2009

Weblinks

Einzelnachweise

  1. http://www.fh-mainz.de/international/internationale-projekte/the-coeur-project/index.html

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